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Ice Magic® – achieve £5 million sales worldwideQuite a milestone for Peter and Elizabeth Emmett, co-owners of Ice Magic International Ltd, with these sales having been achieved from a zero base of activity in the UK for synthetic ice when they incorporated the company in 1999. Since that time, Ice Magic® as a brand has become a well respected name worldwide, with rinks having been sold to over 25 countries and with distributors having played a major part in the success story of the business. The future success of the Ice Magic® brand will include the launch of a new product, the expansion of the distributor network and a determination to ensure that a 5 star level of both product and service is maintained for existing and new customers. |
Ice Magic® Perma-Glide (the future for synthetic ice)Not much has changed within the synthetic ice rink market place over recent years until now. That said, Ice Magic International Ltd is pleased to announce the launch of it's new product, Ice Magic® Perma-Glide. This revolutionary new ice skating panel is injected with silicone at the time of manufacture making it permanently slippery and taking away the requirement for the ice rink to be sprayed with Glycol or a similar glide enhancing liquid at regular intervals throughout the day. This of course saves a great deal of time for rink personnel but additionally provides a considerable cost saving on the purchase of glycol. More importantly, and following extensive trials by professional ice skaters and ice hockey players, the feedback is that Perma-Glide provides the closest skating experience to real ice that you can imagine and gives a superior skating experience to that experienced on standard synthetic ice products. |
Ice Magic® – Supporting the University of ReadingThe School of Systems Engineering at the University of Reading is implementing a project to develop a robot that emulates the action of human skating and in the hope that a fully functioning prototype will be completed and tested by mid 2010. To assist this futuristic endeavour, Ice Magic International Ltd has agreed to sponsor the project by supplying an 'ice' floor and associated technical support. We hope to see the robot get it's skates on at an Ice Magic event in due course and with further bulletins on this unique undertaking to follow. |
Ice Magic® - at the Vancouver 2010 Winter OlympicsIce Magic International have been contracted to supply a large quantity of 'ice' panels that will be used during the final stages of this year's Winter Olympics and in support of the official handover ceremony to the Russian Olympic Committee. The stage production and handover ceremony will take place on the evening of the 21 March and see the Olympic flame passed to the organisers of the Sochi 2014 Winter Olympics. This is yet a further endorsement of the quality and reputation enjoyed by the Ice Magic® brand. |
Ice Magic® – is Snow BusinessQuote:'As you well know, we feel that Ice Magic always help with our artificial ice skating rink requirements and have been supportive in working with a number of businesses in our worldwide distribution network. We are happy with our partnership and would expect that our business together will develop as our global network of artificial snow dealers and distributors work to promote both Snow Business and Ice Magic products. Andrew Carruthers Sales Director Snow Business International Ltd www.snowbusiness.com |